http://www.banks.ca Canadian banking, credit cards, loans, savings, investments and retirement in Canada Tue, 28 Jul 2026 08:39:54 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category/ http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category/#comments Mon, 27 May 2013 04:36:42 +0000 http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category/
More important, when you raise the issue, do those around you look at you like you are crazy? Do they tell you that this category is different because the product is "sold, not bought"?

You are not crazy. The industry IS ripe for reinvention, and the sold, not bought paradigm is ready for a shift.

The question is, how can YOU lead the shift versus having someone outside the industry do it, AND have the organizational support you need along the way.

It is a tall order, but a necessary one. Flirtying with the Uninterested is our contribution to help leaders like you begin the journey to innovating in a "sold, not bought" category.]]> http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category/feed/ 0 http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category-2/ http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category-2/#comments Thu, 02 May 2013 03:08:08 +0000 http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category-2/ http://www.banks.ca/insurance/flirting-with-the-uninterested-innovating-in-a-sold-not-bought-category-2/feed/ 0