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3 Types of Cognitive Biases that Can Lead to Huge Investment MistakesWhen it comes to investing, we’re all aware that what we don’t know can hurt us. That’s why we spend time doing research on stocks, ETFs, companies that are poised for strong long-term future growth such as those in the biotech field, green tech, unified communications solutions — and the list goes on.
But sometimes, it’s what we think we know — but isn’t actually the case — that can hurt us even more. With this in mind, here are three types of cognitive biases that can, and often do, lead to huge investment mistakes and possibly a lifetime of regret:
Confirmation Bias
Confirmation bias refers to the tendency to filter out information that doesn’t align with a preconceived notion. For investors, this often manifests as overconfidence in their positions despite clear and convincing evidence to the contrary; that is until they invariably must face the harsh reality outside of their heads.
Loss Aversion 
Loss aversion refers to the tendency to disproportionately prefer avoiding a loss vs…

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