Thinking About Launching a Business Newsletter? Here’s How Wealthsimple Did It + MORE Jun 7th

Friedman wanted to create educational, newsworthy and entertaining content for both readers who are knowledgeable about finance and those with less experience. “The better people understand what they should be doing with their money, the better the company’s going to do,” Friedman says. “We saw the newsletter as a way to keep in communication with our clients and hopefully reach a new group too.”

The newsletter would curate content from around the web for subscribers and package stories about the financial news of the week so readers wouldn’t have to hunt around online.

(Illustration: Andy Rementer)

Developing the newsletter happened quickly. One of Wealthsimple’s mottoes is “ship it, then improve it,” which Friedman explains is about executing an idea first, then figuring out what needs to be tweaked after…

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