The Behavior Gap Book Review and Giveaway + MORE Jul 15th

The “Big Five” Canadian banks offer investment funds and include Royal Bank of Canada, Toronto Dominion Bank (TD Canada Trust), Bank of Nova Scotia, Bank of Montreal and Canadian Imperial Bank of Commerce (CIBC). Let’s explore the best place for you to invest.
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“I coined the term “behavior gap” to label the gap between investor returns and investment returns, and I started drawing the sketch you see here on every whiteboard I could find.” – Carl Richards, author, The Behavior Gap

 
Carl Richards is a certified financial planner, founder of Prasada Capital Management, a portfolio design firm and an acclaimed author about behavioural finance.   Richards believes investments don’t make mistakes, investors do.  Investment success is not so much about skill as it is about behaviour and the extent you can control your behaviour when investing or staying invested for the long-term.  These concepts are not really revolutionary but they are extremely well-described in Carl’s book, The Behavior Gap.  Here are some of my favourite parts from this book.
On “picking your poison”:
“We often treat fear and greed – the primary drivers of most big behavioral mistakes investors make – as flip sides of the same coin.  But they’re really two very different emotions…

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The current economic climate has induced fear of an unstable stock market in many investors – but that should not keep them from investing

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