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How you can get amazing value from the limited time Marriott Bonvoy American Express card offers + MORE Aug 8th
For this summer American Express have brought back increased welcome bonuses on their Marriott Bonvoy co-brand cards. These are being touted as the best offers for this year and in this post we look at how those bonus offers can provide some amazing value on hotel stays. Whether you get yourself the.... More »
Amex Offers: Spend $175 with Amex Travel for hotel or car rentals and receive a $50 statement credit + MORE Jul 20th
A new Amex Offers for booking with Amex Travel came out today This offer provides a $50 statement credit when you spend $175 or more on prepaid hotel or car rental bookings online with Amex Travel. The offer is good for one single qualifying purchase or cumulative qualifying purchases so you could .... More »
American Express Cobalt Card: 50,000 welcome bonus points worth $500 or more when you get the best credit card in Canada + MORE Feb 28th
As you may already know the American Express Cobalt® Card had some amazing changes made to it last summer that added more fuel to the already best travel rewards credit card and made it the best cash back credit card in Canada. And if you don't have the card yet now is the time to get it as.... More »
Government shutdown: Equifax offers free credit reports to affected workers + MORE Feb 4th
If you've been affected by the government shutdown, you might be eligible for a free credit report from Equifax..... More »
January 10 Update: The new Toronto Plaza Premium lounge has a dedicated area for British Airways, Guide to Business Class Lounge Access updated & one new Amex Offer + MORE Jan 11th
Here's your Rewards Canada Daily update! Your daily dose (or near daily dose) of loyalty program, credit card and travel news, bonuses, deals and more. Rewards Canada reader David posed a great question a few weeks back about the new Plaza Premium Landmark lounge at Toronto Pearson International.... More »
Is a loyalty program war on the way?
– moneysense.ca
Don’t mistake Air Canada’s motivations to retake control of its rewards plan as a sign loyalty programs are failing. Rob Daniel, EVP client leadership at Bond Brand Loyalty, says quite the opposite is true.
Consumers openly admit that rewards plans affect their behaviour, says Daniel at Bond Brand Loyalty, a company that helps brands optimize their loyalty programs. More than three quarters of consumers say they are more likely to do business with brands because of loyalty programs. Two-thirds of consumers say they modify when and where they make purchases to maximize their loyalty rewards. And nearly 60% will alter how much they spend to maximize points.
Air Canada’s move to build its own loyalty program could significantly impact loyalty programs in Canada, particularly coalition reward programs, like Aeroplan and Air Miles. These are programs which are often tied to a particular brand but allow you to collect rewards through other channels. Here’s a look at how Air Canada’s decision will affect loyalty programs and what it means for consumers:
Are consumers suffering from loyalty fatigue?
“Loyalty programs are incredibly effective,” says Daniel…
Consumers openly admit that rewards plans affect their behaviour, says Daniel at Bond Brand Loyalty, a company that helps brands optimize their loyalty programs. More than three quarters of consumers say they are more likely to do business with brands because of loyalty programs. Two-thirds of consumers say they modify when and where they make purchases to maximize their loyalty rewards. And nearly 60% will alter how much they spend to maximize points.
Air Canada’s move to build its own loyalty program could significantly impact loyalty programs in Canada, particularly coalition reward programs, like Aeroplan and Air Miles. These are programs which are often tied to a particular brand but allow you to collect rewards through other channels. Here’s a look at how Air Canada’s decision will affect loyalty programs and what it means for consumers:
Are consumers suffering from loyalty fatigue?
“Loyalty programs are incredibly effective,” says Daniel…
