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Latest News
RWRDS Daily Update – October 24, 2023 + MORE Oct 25th
Canada's Favourite Credit Cards and Loyalty Rewards Programs, New AIR MILES Flash Offers for Cash Redemptions & Shell purchases and will WestJet start flights to Iceland? Check out today's points & miles updates here:
The post RWRDS Daily Update – October 24, 2023 appeared first on Rewar.... More »
Which credit card earns the most Aeroplan Points? Version 2.1 (Updated) Aug 30th
There's a new card that has championed its way to being the one that earns the most Aeroplan points in Canada! Before we let you know which card it is let's step back into time - way back in 2012 we published a feature and infographic that compared how various credit and charge cards in Canad.... More »
Best credit cards for airport lounge access 2022 + MORE Apr 14th
For a frequent traveller, lounge access can vastly improve air travel, especially if you have to make multiple flight connections. On a long-distance trip with layovers, having access to food and drinks, a quiet place to rest, entertainment, a business centre and even a shower during a stop on your .... More »
Best Gas Credit Cards in Canada for 2023 Oct 10th
If you spend a lot of time on the road, whether commuting or shuttling kids around to their various activities, you understand how expensive gas is. Thankfully, you can save a lot of money at the pumps by using a gas credit card.
But with so many credit cards to choose from, how do you know which on.... More »
RWRDS Daily Update – February 28, 2024 Feb 29th
New Amex Offers statement credit for Turo and Langham Hotels launches Brilliant to replace their 1865 program. Check out today's points & miles updates here:
The post RWRDS Daily Update – February 28, 2024 appeared first on Rewards Canada..... More »
Is a loyalty program war on the way?
– moneysense.ca
Don’t mistake Air Canada’s motivations to retake control of its rewards plan as a sign loyalty programs are failing. Rob Daniel, EVP client leadership at Bond Brand Loyalty, says quite the opposite is true.
Consumers openly admit that rewards plans affect their behaviour, says Daniel at Bond Brand Loyalty, a company that helps brands optimize their loyalty programs. More than three quarters of consumers say they are more likely to do business with brands because of loyalty programs. Two-thirds of consumers say they modify when and where they make purchases to maximize their loyalty rewards. And nearly 60% will alter how much they spend to maximize points.
Air Canada’s move to build its own loyalty program could significantly impact loyalty programs in Canada, particularly coalition reward programs, like Aeroplan and Air Miles. These are programs which are often tied to a particular brand but allow you to collect rewards through other channels. Here’s a look at how Air Canada’s decision will affect loyalty programs and what it means for consumers:
Are consumers suffering from loyalty fatigue?
“Loyalty programs are incredibly effective,” says Daniel…
Consumers openly admit that rewards plans affect their behaviour, says Daniel at Bond Brand Loyalty, a company that helps brands optimize their loyalty programs. More than three quarters of consumers say they are more likely to do business with brands because of loyalty programs. Two-thirds of consumers say they modify when and where they make purchases to maximize their loyalty rewards. And nearly 60% will alter how much they spend to maximize points.
Air Canada’s move to build its own loyalty program could significantly impact loyalty programs in Canada, particularly coalition reward programs, like Aeroplan and Air Miles. These are programs which are often tied to a particular brand but allow you to collect rewards through other channels. Here’s a look at how Air Canada’s decision will affect loyalty programs and what it means for consumers:
Are consumers suffering from loyalty fatigue?
“Loyalty programs are incredibly effective,” says Daniel…
