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The bread aisle at a Loblaw in Toronto. (Carlos Osorio/Toronto Star via Getty Images)
Since Loblaw Companies Ltd. fessed up to fixing bread prices from 2001 to 2015 and made its offer of $25 gift cards to grocery shoppers, there’s been a social media push to encourage Canadians to donate their cards to charity. With the registration period for the cards running from January 8 to May 8, food banks across Canada are at the ready.
For some consumers there can be a good sense of closure, getting bread money or even bread itself back in the cupboards of those who could least afforded any price fixing. But charities also say there may be other nonperishables that work better for a food bank and it’s better to just donate the money and let the organizations figure out how to spend that donation best.
If you want to go this route, first, register for the gift card before May 8. When you receive it, you can simply drop it off at your local food bank. Find the food bank closest to you through the websites listed below…
How to donate your $25 Loblaw gift card to charity
– moneysense.ca
For some consumers there can be a good sense of closure, getting bread money or even bread itself back in the cupboards of those who could least afforded any price fixing. But charities also say there may be other nonperishables that work better for a food bank and it’s better to just donate the money and let the organizations figure out how to spend that donation best.
READ: You can now sign up for the $25 Loblaw card
If you want to go this route, first, apply for the gift card at the Loblaw card website. When you receive it, you can simply drop it off at your local food bank. You can find the nearest one through the websites listed below…


