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In the spring of 2019, Kim Forseille, assistant vice-president of learning and development at Edmonton-based bank CWB Financial Group, learned from internal surveys and exit interviews that many workers were feeling stuck in their jobs. “People came to CWB because they wanted to progress in their careers, but one of the main reasons employees were leaving was that they didn’t feel like they could,” Forseille says.

Around the same time, Supriya James, CWB’s senior vice-president of human resources, had just completed a 36-hour course through Canadian leadership-coaching company Essential Impact. The certification program is based on non-directive coaching, which encourages employees to discover solutions on their own rather than offering them advice. James and Forseille figured a similar internal program would be a great way to tackle the lack of progression that CWB employees were experiencing. So, they started building one.

“It’s a proactive approach to keeping our talent”

Their first step was to select 25 senior leaders in their organization of 2,600 to become certified coaches through Essential Impact’s program…

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