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Term vs. permanent life insurance: How to choose what’s right for you Oct 11th
Life insurance can protect your loved ones financially after you’re gone, but picking the right kind can protect your wallet even when you’re alive. Generally, there are two kinds of life insurance: term life insurance and permanent life insurance. Permanent life insurance provides lifel.... More »
Warning to caregivers: Expect a scavenger hunt + MORE Feb 25th
This story is part 3 in a series on financial caregiving for seniors. Read others in this series:
3 signs you need to take control of your parents’ finances
Caring for a parent? Get a power of attorney
Before my father was diagnosed with dementia, I had a 30,000-foot awareness of my f.... More »
American Express Cobalt review + MORE Dec 15th
If you know you want an American Express credit card, you’ve probably been referred to the Cobalt credit card. The Cobalt combines high earn rates for everyday purchases with a great insurance package and the ability to put points towards travel for high value. In this American Express Cobalt revi.... More »
The state of the Canadian used car market: Trends, insurance, and the true cost of ownership Mar 9th
If you’ve been watching used car prices over the past year, you’re probably wondering if they’ll keep accelerating. Before you make a plan to trade in your vehicle or decide how much of a down payment to make, take a moment to anticipate what’s going on in the used car market this year.
W.... More »
Canadians are quietly overspending on convenience May 24th
There is no doubt that life has become expensive. Everywhere you look, prices are rising: gas, groceries, restaurants, insurance. Everyday essentials that once felt manageable now seem to demand a small emotional recovery period every time you tap your debit or credit card.
If it’s not rising p.... More »
42% of Canadians don’t have life insurance—are you one of them?
– moneysense.ca
September is life insurance awareness month, and a new report from digital insurance provider PolicyMe in partnership with Angus Reid is spotlighting a concerning gap in coverage among Canadians. The culprits? Affordability concerns, medical requirements, and mistrust of the insurance industry, according to Unprepared: The 2025 Life Insurance Gap Report.
The report sheds light on just how many Canadians are leaving their families financially at risk—and why so many are putting off getting coverage.
How wide is the coverage gap?
PolicyMe’s study found that a staggering 42% of Canadians either don’t have life insurance or aren’t sure if they have it, with almost two-thirds of those who are uninsured saying they aren’t likely to get coverage in the next five years. Families with kids are the hardest hit with almost half (49%) of parents saying they don’t plan to purchase life insurance in the next five years.
Yet one in four Canadians without coverage aren’t confident that their families would be financially secure if they passed away unexpectedly…
