42% of Canadians don’t have life insurance—are you one of them? Sep 13th

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September is life insurance awareness month, and a new report from digital insurance provider PolicyMe in partnership with Angus Reid is spotlighting a concerning gap in coverage among Canadians. The culprits? Affordability concerns, medical requirements, and mistrust of the insurance industry, according to Unprepared: The 2025 Life Insurance Gap Report.

The report sheds light on just how many Canadians are leaving their families financially at risk—and why so many are putting off getting coverage.

How wide is the coverage gap?

PolicyMe’s study found that a staggering 42% of Canadians either don’t have life insurance or aren’t sure if they have it, with almost two-thirds of those who are uninsured saying they aren’t likely to get coverage in the next five years. Families with kids are the hardest hit with almost half (49%) of parents saying they don’t plan to purchase life insurance in the next five years. 

Yet one in four Canadians without coverage aren’t confident that their families would be financially secure if they passed away unexpectedly…

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