Skip the chocolates and build financial intimacy instead Feb 6th

Money is something many of us were taught not to talk about. Yet, finances shape everything from whether you’ll have kids or buy a home to when you’ll retire—and nothing kills a romantic spark faster than money stress. In relationships, being on the same page financially isn’t optional, it’s essential.

This Valentine’s Day, skip the flowers and chocolates. Invest instead in financial intimacy to deepen trust and strengthen love.

Financial what?!

When we think of intimacy, we usually think about emotional or physical closeness. Finances rarely make the list. But financial intimacy—openly sharing your money beliefs, habits, and goals—can bring couples closer than almost anything else.

Why money feels taboo

Many Canadians feel deeply uncomfortable talking about money. At best it feels impolite; at worst, shameful or threatening. These taboos run deep, rooted in outdated gender roles, rigid ideas about privacy, and long-standing power imbalances. For many people—especially women—money conversations can trigger fear or embarrassment…