Business Highlights Jan 3rd

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Business Highlights

– canadianbusiness.com

SAN FRANCISCO – ___
AirAsia boss applies deft touch in crash response
SURABAYA, Indonesia (AP) — If AirAsia bounces back from its first fatal disaster, much of the credit will go to its effusive founder Tony Fernandes and a well-oiled communications machine.
From the highly visible compassion shown by Fernandes to details such as changing the airline’s bright red logo to a sombregrey online, experts say the Malaysia-based budget carrier’s initial response to the tragedy is a textbook example of how to communicate in a crisis.
AirAsia Flight 8501 crashed into the Java Sea on Sunday with 162 people on board. The airline’s handling of the disaster has drawn favourable comparisons with the bungled communications by Malaysia Airlines after Flight 370 disappeared March 8. But experts say the situations faced by the two airlines are so different it’s unfair to liken them.
___
Fast-food resolution: Transform junk food image
NEW YORK (AP) — Fast-food chains have a New Year’s resolution: Drop the junk…

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