How to make Loblaws pay the most with your $25 gift card + MORE Jan 13th

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The bread aisle at a Loblaws in Toronto. (Carlos Osorio/Toronto Star via Getty Images)
Bread buyers are angry, and rightfully so. Last December, Loblaw Co. confessed to operating a price-fixing scheme on bread with its parent company George Weston Ltd. Between 2001 and 2015, Loblaw grocery retailers and Weston bakeries controlled price increases on the household staple, effectively costing Canadians as much as $400 over its 14 years of fixing prices—and that’s if you buy just one loaf per week.
Now, amid Breadgate, the company is offering consumers meagre compensation in the form of $25 gift cards that can be redeemed at Loblaw-owned retailers. As of Jan. 8, shoppers can register online for the free credit, a gesture by Loblaw to make up for its actions. Many consumers say that $25 is not nearly enough to make up for the bread prices they’ve had to endure for over a decade, as is evident from the number of class actions propping up across the country.
Still, the gift cards are there for those who want them…

The bread aisle at a Loblaws in Toronto. (Carlos Osorio/Toronto Star via Getty Images)
Bread buyers are angry, and rightfully so. Last December, Loblaw Co. confessed to operating a price-fixing scheme on bread with its parent company George Weston Ltd. Between 2001 and 2015, Loblaw grocery retailers and Weston bakeries controlled price increases on the household staple, effectively costing Canadians as much as $400 over its 14 years of fixing prices—and that’s if you buy just one loaf per week.
Now, amid Breadgate, the company is offering consumers meagre compensation in the form of $25 gift cards that can be redeemed at Loblaw-owned retailers. As of Jan. 8, shoppers can register online for the free credit, a gesture by Loblaw to make up for its actions. Many consumers say that $25 is not nearly enough to make up for the bread prices they’ve had to endure for over a decade, as is evident from the number of class actions propping up across the country.
Still, the gift cards are there for those who want them…