RBC Rewards has now officially become Avion Rewards Sep 18th

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RBC Rewards has now officially become Avion RewardsRBC Royal Bank has completed the re-branding of their RBC Rewards program to Avion Rewards. First announced in July and launched this past weekend, the new Avion Rewards site is up and running with all the relevant details for the updated program. Background From a marketing standpoint this made sense as there has always been some confusion around their Avion products and RBC Rewards. If I recall correctly, Avion launched well before they started using RBC Rewards but as the bank evolved with various credit card products and an expanded rewards catalog beyond travel they named the program RBC Rewards. Of which, the Avion products were a integrated part yet also were somewhat of a separate program. To make more sense of the various names and options RBC decided to rebrand their reward program with their legacy moniker Avion by renaming the entire program Avion Rewards. That’s about the biggest change – the majority of the program remains the same as it was before. New Avion levels The products that were part of RBC Rewards but not Avion will now be known as the Avion Premium level…

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