Soft no more: Drake makes a power move + MORE Feb 13th

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Soft no more: Drake makes a power move
For the extent of his career, the Toronto rapper Drake has been plagued with the suggestion that he’s soft, a harsh tag to hang on someone in a genre that considers ego and confident hubris to be core tenets. To his credit, he’s embraced that as part of his identity: When he was spotted on the Raptors sidelines taking a lint roller to his pants, he signed off on a campaign to produced a limited-edition run of rollers; when he took to the court with the Kentucky Wildcats during pre-game warmups and promptly shot an airball, he re-shared the embarrassing memes on his Instagram account. And even if his detractors point to pillowy pop tracks like Just Hold On We’re Going Home to rip into him, Drake can look to his wealth, popularity and awards to remind him that sometimes, soft is okay.
But then, on a sleepy Thursday night, Drake released a 17-track album-cum-mixtape, If You’re Reading This It’s Too Late. Many have compared the release to Beyoncé’s shocking 2013 release of her self-titled fifth record, but this is hardly the complete immersive audio and visual experience that came with the fully formed Beyoncé…

Continue Reading On macleans.ca »

Soft no more: Drake makes a power move
For the extent of his career, the Toronto rapper Drake has been plagued with the suggestion that he’s soft, a harsh tag to hang on someone in a genre that considers ego and confident hubris to be core tenets. To his credit, he’s embraced that as part of his identity: When he was spotted on the Raptors sidelines taking a lint roller to his pants, he signed off on a campaign to produced a limited-edition run of rollers; when he took to the court with the Kentucky Wildcats during pre-game warmups and promptly shot an airball, he re-shared the embarrassing memes on his Instagram account. And even if his detractors point to pillowy pop tracks like Just Hold On We’re Going Home to rip into him, Drake can look to his wealth, popularity and awards to remind him that sometimes, soft is okay.
But then, on a sleepy Thursday night, Drake released a 17-track album-cum-mixtape, If You’re Reading This It’s Too Late. Many have compared the release to Beyoncé’s shocking 2013 release of her self-titled fifth record, but this is hardly the complete immersive audio and visual experience that came with the fully formed Beyoncé…

Continue Reading On macleans.ca »

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