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3 Visual Storytelling Tips to Give Your Online Brand an Edge
– investitwisely.com
Content that includes a visual gets 94% more views than pure text alone. In other words, visual storytelling should be a huge part of your company’s marketing strategy.But many businesses feel overwhelmed by creating visual assets. It can be intimidating, but these tips will help you out.
Check out these 3 visual storytelling tips that will give your brand an edge.
Stay on Brand
First and foremost, you have to stay on brand. Nothing is worse than poorly designed graphics that use random colors, juvenile fonts, and low-quality stock images.
Instead, as you’re creating visual assets, be sure they’re on brand. Use your company’s approved fonts and colors. If you don’t have those, pick them and stick to them.
This way, when someone sees one of your assets on your website, social media, or in print, they’ll immediately recognize that it’s your company.
And whether you want a banner maker or a website builder, there are tons of tools to choose from online…
