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Sustainable investing means different things to different people. For some it is about avoiding certain activities or industries. Others see it as a more proactive approach—making a positive difference. Not just “do no evil” but being a force for change.

A helpful way to think about the range of approaches is as a spectrum that runs from conventional investing all the way through to philanthropy.

At one end of the spectrum, conventional investing is out of the scope of sustainable investing because it mostly doesn’t consider environmental, social and governance (ESG) issues. At the other end of the spectrum is philanthropy. Philanthropy isn’t considered sustainable investing because it is less about investing and more about giving.

In between conventional investing and philanthropy are five approaches you can consider as a sustainable investor.

1. ESG integration

When investment professionals say that sustainability is a core part of their investment process (as many do these days), what they are really saying is that their analysis includes some assessment of the financial risks of ESG factors to the companies they are considering investing in…

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