Canadians are confident they can spot scams, but should they be? + MORE Jul 29th

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Canadians are confident they can spot scams, but should they be?A new survey suggests the risk of fraud could be on the rise with nearly one-quarter of respondents saying they or a family member have been the victim of financial scams in the past year. The poll, commissioned by TD and conducted by Leger, found 46% of respondents encounter scams or fraud attempts weekly or even daily, and more than half reported behaviours that could make them more vulnerable. That includes using public Wi-Fi to access personal or financial accounts, opening email attachments from unknown senders, clicking links in texts or emails before verifying the source, and downloading apps or software from unfamiliar sites.

Still, 89% said they feel confident in their ability to spot fraud.

Why scams are harder to spot

Jane Arnett, cybersecurity evangelist for Check Point, said Canadians have been bombarded with similar messages for decades on how to spot scams, such as looking for spelling and grammar errors or bad graphics, website URLs and copy-and-paste jobs…

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According to Cboe Canada’s ETF Market Screener, as of July 14, 2026, the Canadian ETF industry consists of 2,025 listed funds, having recently surpassed the $1 trillion assets under management (AUM) milestone. Of those 2,025 ETFs, 158, or 7.8%, explicitly mention “dividend” in their name. That popularity reflects just how strongly Canadian investors gravitate toward dividend investing.

It is particularly popular among newer investors. One of the most common ideas promoted online is the so-called “dividend snowball.” You buy dividend-paying stocks, collect the distributions, reinvest those dividends into additional shares, receive even more dividends, and compound from there.

There is certainly truth to the importance of reinvesting dividends. According to backtesting platform Testfolio, a $10,000 investment in the SPDR S&P 500 ETF Trust (SPY) made at the fund’s 1993 inception would have grown to approximately $310,847 by mid-July 2026 with dividends reinvested…

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