“Cash flow is oxygen”: Financial wisdom from SmartSweets founder Tara Bosch + MORE Feb 27th

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“Cash flow is oxygen”: Financial wisdom from SmartSweets founder Tara BoschTara Bosch didn’t just build a candy company, she built a global brand with purpose. The founder of SmartSweets challenged the status quo, scaling the business from her kitchen to international shelves, appearing on Dragons’ Den, and then selling it in 2020 for $360 million—all before the age of 30.

In this My MoneySense feature, Bosch opens up about the financial lessons that shaped her journey, from the power of cash flow and strategic debt to the value of investing in herself and trusting her instincts. She shares how her approach to money has been guided by curiosity, intentionality, and long-term thinking, offering practical insights for founders and anyone looking to grow both wealth and impact.

Catch her this week as she returns to the den—this time as a dragon to invest in others.

Who are your money heroes?

I have always been inspired by people who invest with purpose and conviction, especially women who have created entirely new categories. Sara Blakely was a huge early example for me…

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