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Crypto marketing: What can be said—and not said—in Canada?
– moneysense.ca
I saw an ad saying there’s no risk in trading bitcoin. How can they say that?—Abbas
Good question. Crypto companies try to entice new customers with flashy marketing. Sometimes, the offers sound far too good to be true, promising outsized returns or low to no investment risk.
Here’s a recent example you may have seen the headlines about: The collapse of Alameda Research, a crypto trading firm, and its affiliate FTX, one of the world’s largest cryptocurrency exchanges, in November 2022. I won’t go into it too much—the story is still developing—but recent reporting by crypto news site The Block revealed that back in 2018, Alameda Research allegedly told potential investors that it could provide a high return on investment (ROI) with “no risk” and “no downside.”
Alameda Research and FTX are in the headlines today, but let’s not forget BitConnect, the crypto platform that paraded impossibly high ROI in its marketing materials while claiming no risks…
Reading the “Annual Returns of Key Asset Classes”—what it means for Canadian investors
– moneysense.ca
Back in the day, I always enjoyed perusing the annual asset class rotation chart that investment giant Franklin Templeton used to distribute to financial advisors and media. Even though it’s years out of date, I still have the 2015 chart on my office wall.
Curious about the chart’s fate, I asked the company what had become of it and learned it’s still available. But now it’s only available in digital format online.
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Reading the Franklin Templeton chart
We have reproduced it for this column and as always I find it enormously instructive. It’s still titled “Why Diversify? Because Winners Rotate.” The top of the chart reads: “One year’s best performer might be the next year’s worst. A diverse portfolio can protect you from downturns and give you access to the best performing asset classes this year—every year.”
Given that 2022 has proven to be a painful year for investors in virtually all asset classes, some may find it helpful to revisit this chart, despite the fact that the latest cycle seemed to top out in November 2021…
