Ellyce Fulmore is putting the personal back into personal finance + MORE Jun 10th

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How ADHD can affect your financesEllyce Fulmore

Keeping finance personal
Financial advice has never been one-size-fits-all, but if you’re neurodivergent—meaning that your mind absorbs and processes information in an atypical way—you might have to bend it to fit your own needs. That was true for Ellyce Fulmore. Since 2020, the Calgary-based finfluencer has shared witty insights on how having ADHD has affected her financial well-being. (In one Instagram post, she assures viewers, “It’s not you, it’s the dopamine deficiency.”) Fulmore has launched the financial literacy company Queerd Co., and earlier this year, she published the book Keeping Finance Personal: Ditch the “Shoulds” and the Shame and Rewrite Your Money Story (Hachette Go, 2024). It’s a funny, wise and refreshing read for anyone who struggles with following conventional tips for money management. Read the excerpt below for a taste of Fulmore’s unique voice and perspective, and don’t miss her My MoneySense Q&A.

—MoneySense Editors

The scoop on ADHD

ADHD stands for attention deficit hyperactivity disorder…

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Ellyce Fulmore is putting the personal back into personal financeEllyce Fulmore is putting the “personal” back into “personal finance.” She’s the finfluencer and founder behind Queerd Co., which offers “shame-free finance education that goes beyond the numbers.” Queerd Co. views personal finance through an intersectional lens, meaning that it takes into account privilege, oppression, race, gender, sexuality, mental health, disability, and other identities and lived experiences. 

Fulmore identifies as queer and neurodivergent, and she found that conventional financial education and tools didn’t help her control her impulse spending—a challenge for many people living with ADHD (attention deficit hyperactivity disorder). In 2020, Fulmore started posting on social media about how ADHD has impacted her finances, and she also launched Queerd Co. This year, she published her first book, Keeping Finance Personal: Ditch the “Shoulds” and the Shame and Rewrite Your Money Story (Hachette Go, 2024). (Read an excerpt.) 

Fulmore, who is based in Calgary, is developing a range of courses and tools for Queerd Co…

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