Eyes on the Prize: 5 Questions to Ask When Designing Your Perfect CRM Strategy Mar 19th

How to go about securing the best return for your investment in Canada.
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Eyes on the Prize: 5 Questions to Ask When Designing Your Perfect CRM StrategyUnderstanding the customer is key to meeting their needs and boosting your business’ revenue. More and more businesses are coming to realize this. That’s why the customer relationship management software market is expected to reach $48.4 billion by 2020. It is already regarded the world’s biggest software market and it is showing no sign of slowing down. Investing in CRM is vital for any operation. However, before you begin to worry about choosing software and reading CRM metrics, you need to have a strategy in place.
Here are five questions you need to ask to ensure you get a return on your investment.
1. Which business processes do you want to improve?
CRM implementation should be tied to a specific outcome so think long and hard about what your organization needs to do better. Many businesses want to improve efficiency and eliminate repetitive manual tasks. You may want to send automated emails to customers in response to specific situations and free up your staff to work on tasks which really require human input…

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