Justin Bieber Might Just Make Tim Hortons Relevant Again Nov 19th

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After 57 years in business, Tim Hortons is giving people what they never knew they wanted: Timbiebs. Starting on November 29, coffee lovers across Canada and the U.S. can order three flavours of Justin Bieber-designed Timbits: chocolate white fudge, sour cream chocolate chip and birthday cake waffle. They can also get their hands on limited-edition Bieber x Tim Hortons merchandise, featuring a Timbiebs-branded fanny pack, tote and toque. 

This isn’t Tims’ first attempt at bringing in younger customers. Ever since the once-beloved brand was bought by investment firm 3G Capital in 2014—which also operates Popeyes, Burger King and now Firehouse Subs under the company Restaurant Brands International—it’s been grappling with ways to appeal to a more modern coffee-drinker, often at the expense of alienating existing customers. 

In recent years, the company has also angered franchisees over allegedly misusing ad fund revenue, it has struggled to expand to the U.S. and, perhaps most worrisome of all for a public company, its annual revenue growth has been lukewarm…

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