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Karen Schuett Struck Entrepreneurial Gold in the Most Unlikely of Places
– canadianbusiness.com
The journey from idea to IPO is a difficult one. In this five-part series, we look at how founders scaled their startups and reached new milestones.
It started with pigs. Or, more accurately, the “manure lagoon” they created on an Alberta hog farm. In search of help for this football field–sized problem, the local farmer reached out to Karen Schuett, who was running a water treatment business focused on groundwater that had been contaminated with hydrocarbons—organic chemicals found in oil, natural gas and coal.
This wasn’t the first time someone had contacted her with a longshot ask; Schuett regularly worked on water decontamination projects at gas stations, airports and rail yards around the world. It was the first time, however, that a cold inquiry led to a pivot in the business itself.
“It seemed like a simple move from diesel and hydrocarbon contamination over to manure waste,” says Schuett. “But we quickly found out it wasn’t—there was just nothing on the market to help with manure waste…
