Shannon Lee Simmons defines “emotional return on investment” and her take on personal debt Jan 28th

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Three-time author, founder and Certified Financial Planner Shannon Lee Simmons is no stranger to going off-budget—and she’s not afraid to talk about it. After quitting her Bay Street job to start her own advice-only financial planning firm, the New School of Finance, she found herself in more debt than she planned for. Instead of drowning in guilt and shame, she sought to pay it off in a sustainable way. Today, Simmons helps clients and readers find their way through similar obstacles and life challenges—with “awesome, accessible and affordable financial planning advice.” Take notes as she walks us through everything from her definition of necessary splurges to reframing your views on personal debt.

Who are your money heroes?

My first boss on Bay Street. She taught me so much. She was such an inspiration and a total boss.

How do you like to spend your free time? 

Always with my fam’. I have two young boys, so we get up to a bunch of stuff every weekend. We are at home in the woods…

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