Want to save money on gifts? Embrace holiday sales, and start early Nov 23rd

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Want to save money on gifts? Embrace holiday sales, and start earlyHave you started your holiday shopping yet? Plenty of Canadians are hitting “Add to cart” extra-early, whether they’re buying for Christmas, Kwanzaa or Hanukkah. Last year, supply-chain issues frustrated shoppers. The shipping delays have improved somewhat this year, but now inflation and tighter household budgets are spurring many of us to buy ASAP, in case prices rise even more. Retailers got an early start, too—eager to unload overstocked inventories ahead of a possible recession; several stores began offering huge discounts as early as October. 

Canadians are shopping early (and shopping around) 

If financial pressures are making you rethink your gift list, you’re in good company. Many Canadians are approaching holiday shopping this year with “cautious optimism and concern,” according to Deloitte Canada’s 2022 Holiday Retail Outlook, an annual forecast for retailers. 

“What’s different this year, than any other year, is the messiness we have around us—geopolitical concerns, economic headwinds, the threat of recession, supply chain problems, and on and on,” says Marty Weintraub, national retail leader at Deloitte Canada…

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