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Is Wealthsimple’s new direct indexing worth it?
– moneysense.ca
Wealthsimple, the country’s largest and most aggressive fintech challenger to the big six banks, has been steadily rolling out new features over the past year, each aimed at giving retail investors access to tools that were once reserved for institutions or high-net-worth clients.
Back in December 2025, I looked at one of those launches: physical gold trading. The conclusion was “it depends.” If your goal is portfolio diversification, gold funds are still the more efficient option. If physically owning gold matters to you, then paying a fee to have it delivered could make sense.
Wealthsimple has not stopped there. One of its more recent additions is direct indexing, a phenomenon that has gained traction in the United States, particularly in advisor-managed accounts. It allows investors to replicate an index by holding the individual securities directly, rather than through an exchange-traded fund (ETF).
Until recently in Canada, this has largely been out of reach for everyday investors, which makes its introduction on a retail-focused platform notable…
