Learn more about Canada’s top banks rates, rules and the latest news – read on!
Latest News
Best online banks and credit unions in Canada for 2024 Mar 20th
Where can you get the best digital banking experience in Canada? We set out to find out in this inaugural review of the best online banks and credit unions in Canada. To come up with the ranking, MoneySense partnered with Surviscor, a leading Canadian research and consulting firm specializing in fin.... More »
The Best Banking Products in Canada: 2016 Edition + MORE Nov 25th
RateSupermarket.ca ranks Canada’s top banking performers in savings, chequing and GICs
Interest rates may be low these days, but if you’re looking to make your money work for you in the best way possible, then there are still plenty of options. Canada’s banks offer a variety of products with .... More »
GICs have a hidden commission Mar 31st
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Q. After buying two GICs, I received a statement showing $575 in commissions paid to my broker by a third party. I thought GICs were free of commissions. Any light you could shed on these fees would be greatly appreciated.
— Tom
A. There are few universal truths in investing, Tom, but.... More »
Gibson Energy banks on Canadian oil patch growth Jul 30th
Significant investments in new facilities signal corporate executives see better times coming
.... More »
Canadians becoming less dependent on banks: survey + MORE Oct 21st
TORONTO – A new survey from EY suggests Canadians are becoming less dependent upon their banks as the main providers of financial services.
The business consultancy firm says a quarter of those polled agreed with the statement, “I’m less reliant on established (financial services) companies an.... More »
Prime Minister Trudeau meets students with the Forum For Young Canadians in Ottawa. March 23, 2016. (Adam Scotti/PMO)When marketers are sorting out how to position a consumer product so you’ll want to buy it, one of the first questions they consider is whether they’re dealing with a dominant brand or a challenger. A dominant brand is the undisputed giant in a category, to the point that it almost occupies the generic role in the consumer’s mind: Coke, Kleenex, McDonald’s.
A challenger brand, by contrast, seeks to turn its underdog status into a virtue, promising to offer something different than its competitors—think of ING Direct setting itself apart from the big banks with a quirky, minimalist approach and lower fees. A challenger brand aims its punches upward. It tells you that you have a choice beyond the status quo, insisting that if you give it a chance, better is possible.
Sound familiar?
At parades, pancake breakfasts and events featuring large numbers of people in costume, most politicians end up looking like the vice-principal bopping his head to the music at the school dance…


