How to go about securing the best rate and plan for your credit card in Canada.
Latest News
Aeroplan announces positive changes to flight reward refund fees but temporarily claws back stopovers Jul 16th
The Air Canada Aeroplan saga, as we penned it, technically ended with Air Canada completing the acquisition of Aeroplan many months ago. What didn't end was Air Canada's commitment to launching a new, updated Aeroplan program in July of 2020. With only 1 year left in that timeline the Air Canada own.... More »
New bill in Ontario could make points & miles expiry illegal + MORE Dec 1st
The CBC ran another piece on the whole AIR MILES expiry issue today about Bill 47 in Ontario. The bill wants to make it illegal for programs to expire miles. While it would only be in effect for Ontario residents if it passes chances are it would spread across Canada just like the issue of Gift Card.... More »
February 1 Update: Another batch of confirmed 5x and 2x Cobalt Multiplier locations, new increased bonus on the Signature RBC Rewards Visa & Scotiabank Gold American Express Card Review + MORE Feb 1st
Here's your Rewards Canada Daily update! Your daily dose (or near daily dose) of loyalty program, credit card and travel news, bonuses, deals and more. This update is brought to you by the HSBC World Elite Mastercard which is currently offering a welcome bonus of up to 100,000 bonus points.... More »
Neo Financial boosts Savings interest rate to 2.25%, new Amex Offer for Pulp & Press and WestJet to launch Vancouver-Penticton flights + MORE Aug 11th
Here's your Rewards Canada update! Your near daily dose of loyalty program, credit card and travel news, bonuses, deals and more. Neo Financial has once again boosted their everyday interest rate for their Neo Money Savings Account. The accounts now offer a full time 2.25% and this is not.... More »
Further thoughts, insight and tips on the split between Air Canada and Aeroplan + MORE May 18th
This is our second post covering the big news this month in the Canadian loyalty space of Air Canada launching their own program apart from Aeroplan. The first post covered the breaking news and touched upon some of our initial thoughts. Since then we have conducted over a dozen media interviews on .... More »
A fascinating look at Camus’s The Stranger
– macleans.ca
Looking for the Stranger by Alice Kaplan (No credit)LOOKING FOR ‘THE STRANGER’
By Alice Kaplan
Published on the heels of Michael Gorra’s Portrait of a Novel and Peter Finn and Petra Couvée’s The Zhivago Affair—fascinating works about the cultural, historical and personal provenance of Henry James and Boris Pasternak novels—Kaplan’s equally stellar new book about Albert Camus’s absurdist-minimalist masterpiece, The Stranger, confirms the arrival of a promising new genre: the “novel biography.”
With its unusual combination of an Algerian setting and American noir style, Kaplan describes The Stranger’s impact as “a blood transfusion to the genre of the novel.” Written in 1940 during a lonely sojourn in a Paris apartment and inspired by Camus’s work as a court reporter in his native Algiers, The Stranger explores colonial ethnic tensions and the author’s own humanist philosophical leanings through the story of Meursault, a French Algerian whose failure to weep at his mother’s funeral influences his receiving of the death sentence for the murder of a (famously nameless) Arab man…
Tim Wu delivers a screed about advertising
– macleans.ca
The Attention Merchants by Tim Wu (No credit)THE ATTENTION MERCHANTS
By Tim Wu
Humanity is in crisis, Tim Wu asserts—not so much because of climate change, or inequality, or the rise of the alt-right, but because . . . look, a baby sloth! Sorry. Where was I? We’ve become, in Wu’s words, “‘homo distractus, a species of ever-shorter attention span known for compulsively checking his devices.” We’ve (d)evolved thusly due to what Wu calls “attention merchants,” those who make a profit by capturing and selling our attention.
Wu, a law professor at Columbia and the author of The Master Switch (2010), offers a caustic, illuminating history of advertising. He explains how the concept of turning customers into products did not originate with social media, charting its rise from the early days of the ad-driven New York Sun in the 1830s through the gradual colonization of radio, TV, computers and smartphones.
Wu connects dots between the early 20th-century snake-oil salesmen who were sold readers’ attention by newspapers, and 21st-century online advertisers that snare our eyes when we look at clickbait…
A fascinating look at Camus’s The Stranger
– macleans.ca
Looking for the Stranger by Alice Kaplan (No credit)LOOKING FOR ‘THE STRANGER’
By Alice Kaplan
Published on the heels of Michael Gorra’s Portrait of a Novel and Peter Finn and Petra Couvée’s The Zhivago Affair—fascinating works about the cultural, historical and personal provenance of Henry James and Boris Pasternak novels—Kaplan’s equally stellar new book about Albert Camus’s absurdist-minimalist masterpiece, The Stranger, confirms the arrival of a promising new genre: the “novel biography.”
With its unusual combination of an Algerian setting and American noir style, Kaplan describes The Stranger’s impact as “a blood transfusion to the genre of the novel.” Written in 1940 during a lonely sojourn in a Paris apartment and inspired by Camus’s work as a court reporter in his native Algiers, The Stranger explores colonial ethnic tensions and the author’s own humanist philosophical leanings through the story of Meursault, a French Algerian whose failure to weep at his mother’s funeral influences his receiving of the death sentence for the murder of a (famously nameless) Arab man…
Tim Wu delivers a screed about advertising
– macleans.ca
The Attention Merchants by Tim Wu (No credit)THE ATTENTION MERCHANTS
By Tim Wu
Humanity is in crisis, Tim Wu asserts—not so much because of climate change, or inequality, or the rise of the alt-right, but because . . . look, a baby sloth! Sorry. Where was I? We’ve become, in Wu’s words, “‘homo distractus, a species of ever-shorter attention span known for compulsively checking his devices.” We’ve (d)evolved thusly due to what Wu calls “attention merchants,” those who make a profit by capturing and selling our attention.
Wu, a law professor at Columbia and the author of The Master Switch (2010), offers a caustic, illuminating history of advertising. He explains how the concept of turning customers into products did not originate with social media, charting its rise from the early days of the ad-driven New York Sun in the 1830s through the gradual colonization of radio, TV, computers and smartphones.
Wu connects dots between the early 20th-century snake-oil salesmen who were sold readers’ attention by newspapers, and 21st-century online advertisers that snare our eyes when we look at clickbait…
Canada’s biggest banks moving to analytics for credit assessments
– theglobeandmail.com
Equifax is using Canada – and its financial institutions – as the first market for the new approach


