Air Transat plans new loyalty program with Desjardins and Visa Jan 22nd

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Air Transat plans new loyalty program with Desjardins and Visa

– moneysense.ca

Air Transat has announced plans to start a new loyalty program with Desjardins Group and Visa. The launch, planned for the second half of this year, will offer travellers exclusive benefits and an improved experience, the airline said. The announcement comes after Transat suspended its BonBon rewards program in August of last year, according to the Association of Canadian Travel Agencies and Travel Advisors.

Questions about the program’s focus

Barry Choi, who runs the Money We Have personal finance and travel website, said it is not yet clear whether the new loyalty program will be similar to Air Canada’s Aeroplan program, or closer to the previously existing BonBon program that was less consumer-facing and more focused on travel agents.

“I think if they go to the consumer-facing route, that’s where things can really start to get interesting,” he said in an interview. “Because I would compare it to other airlines, when you think about WestJet, Porter, and Air Canada, they all have their own credit cards already, where consumers can earn points on everyday purchases, which then can be redeemed for flights, hotels, and car rentals…

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