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Canadians have had a difficult year when it comes to their personal finances, and calls to credit counselling agencies reflect these challenges. According to a new study from Credit Canada, calls for counselling are up 39.6% across the country over the past year. We’ll take a look at why Canadians are struggling with debt and offer practical tips from Bruce Sellery, CEO of Credit Canada, to help you get back on track.

Calls to credit counselling agencies are up 40%

Nationally, requests for help with debt management are rising—but the provincial breakdown is even more revealing:

Ontario: 59.1%

British Columbia: 58.1%

Manitoba: 33.9%

New Brunswick: 25.2%

Alberta: 18.8%

Residents of Toronto and Vancouver likely won’t be surprised: the cost of living in Ontario and B.C. far outpaces that in provinces like Alberta, and the volume of credit counselling calls reflects this reality.

In fact, Credit Canada recorded a historic high in September 2025, receiving more calls in a single month than at any point in its 60-year history…

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