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Value and planning ahead are important for Erin Bury—as you will read in the interview below. It is what drives her as an entrepreneur (a former PR pro, she is the co-founder and chief executive officer of Willful, an online will platform making estate planning accessible to Canadians). Read on to learn about her financial heroes and what’s in her wallet—or if she even needs a wallet.

Who are your money and finance heroes?

I grew up watching Til Debt Do Us Part, so I always loved Gail Vaz-Oxlade’s no-nonsense advice. I read most of her books when I was in my 20s, and I still use her budgeting spreadsheet. 

In terms of my finance heroes, I would say Sara Blakely from Spanx. She was the first self-made female billionaire in the U.S., and she’s extremely philanthropic. She has committed to The Giving Pledge, which means she pledges to give away most of her fortune to charity either during her lifetime or when she passes away.

How do you like to spend your free time? 

I have a six-month-old daughter, so most of my free time is spent hanging out with her…

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