Aimia says Esso shift to PC Optimum won’t shake Aeroplan member confidence + MORE Mar 14th

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Loblaw Companies Ltd. and Imperial Oil Ltd. have signed a deal that will allow PC Optimum members to earn points at more than 1,800 Esso gas stations starting this summer.

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MONTREAL _ The operator of Aeroplan is pushing back at suggestions that Esso’s shift to the PC Optimum card could shake member confidence with the planned departure of Air Canada as a partner looming in 2020.
“We understand the sentiment, but our members have stuck by us over the last year against others’ predictions,” Cheryl Kim, Aimia’s vice-president corporate reputation and public affairs, wrote in an email.
Loblaw Companies Ltd. and Imperial Oil Ltd. announced Tuesday they have signed a deal that will allow PC Optimum members to earn points at more than 1,800 Esso gas stations effective June 1.
Aimia said it is working on a promotion to earn more miles with existing partners and developing a strategy for how the program will change once the long-term partnership with Air Canada ends.
That includes moving to a model that is less reliant on exclusive contracts and more travel- and experience-centric.
Kim said Esso is not a material contributor to Aimia’s financial results and won’t affect the company’s financial guidance or strategy…

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